Archive for March, 2006
” You look at this car, you drive it, you want it. There’s a Deadly Sin in there somewhere. “
James Selwa, the Maserati North America CEO was recently interviewed by Marty Bernstein of BusinessWeek for an in depth article on the companies future direction.
Here is an exerpt:
” The biggest challenge is making sure you don’t push the volume too high and broaden the product range too far down market. Look what happened to Jaguar and the X type. People that pay over $100,000 want exclusivity. BMW and Mercedes are becoming mainstream brands. A low end 7 series looks just like a 760 that you pay $100,000 for to the untrained eye. The Quattroporte has established the price point, differentiators and class leading qualities. Our main challenge is to attract the right clients and make them happy.”
Ever wondered what Michael Schumacher, Ferrari’s legendary F1 driver would say while driving a Maserati Spyder?
” The gearbox does very well in this one, almost better than the Ferrari”
“The engine is quite powerful, quite strong”
“Is very good handling, honestly, and the power still continues, is very nice engine”
Maserati’s 4.2 liter V8 Quattroporte is faster than BMWs 5.0 liter V10 M5. The Quattroporte is quicker around a track than BMWs best sports sedan. Britain’s evo magazine proved this conclusively on its Bedford Autodrome test circuit, which the Quattroporte lapped in considerably less time, being far the fastest four door, and the fastest real four seat car yet tested. The Quattroporte’s advantage is most devastating in the corners, where it bested the M5, and a number of current Porsches, Mercedes’, Bentleys and others, by a wide margin. This is, of course, the mark of accessible speed and real world performance; evo noted that the Quattroporte is in a completely superior class for luxury, as well.
This is the new Sport GT, the edgier Quattroporte for those who want even more performance from the sports sedan that evo says “redefines big car handling”. evo blasted a Quattroporte around their test track in less time than the V10 BMW M5, proving the Maserati is the fastest real world sports sedan available. The new Quattroporte Sport GT ups the ante with even better handling and a brilliantly engineered concentration on usable performance.